To be a first-class destination delivering experiences Beyond Boating.


To enrich the lives of all who play, live and work on the water.

Core Values

  • Excellence
  • Integrity
  • Teamwork
  • Commitment
  • Passionate
  • People-First

Description of Values

  • Excellence – Represent the best in the industry as we deliver the finest quality products, services and facilities to all customers.
  • Integrity – Demonstrate honesty, trust and loyalty in all customer relationships.
  • Teamwork – Continue to learn, evolve and collaborate as a professional team that exceeds the standards and delivers nothing but the best.
  • Commitment – To do whatever it takes to be professional, accountable and respectful in everything we do.
  • Passionate – Share our love of boats and boating in ways that are good for people and the environment to deliver the fun boating lifestyle
  • People-first – To build on 130 years of leadership in the boating industry by continuing to work with our customers and provide respect, trust and quality in all customer experiences.
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