To be a first-class destination delivering experiences Beyond Boating.
To enrich the lives of all who play, live and work on the water.
Description of Values
- Excellence – Represent the best in the industry as we deliver the finest quality products, services and facilities to all customers.
- Integrity – Demonstrate honesty, trust and loyalty in all customer relationships.
- Teamwork – Continue to learn, evolve and collaborate as a professional team that exceeds the standards and delivers nothing but the best.
- Commitment – To do whatever it takes to be professional, accountable and respectful in everything we do.
- Passionate – Share our love of boats and boating in ways that are good for people and the environment to deliver the fun boating lifestyle
- People-first – To build on 130 years of leadership in the boating industry by continuing to work with our customers and provide respect, trust and quality in all customer experiences.